n 1960, the presidential campaign of John F. Kennedy featured the popular song “High Hopes,” with specially-written lyrics sung by Frank Sinatra:
K E Double-N E D Y
Jack’s the nation’s favorite guy
Everyone wants to back Jack
Jack is on the right track
‘Cause he’s got high hopes
He’s got high hopes
Nineteen Sixty’s the year for his high hopes
The right music can set a candidate apart from the pack, and that’s why it’s been part of the American political landscape since Day One. University of Michigan music history professor Mark Clague says campaign music goes back to the founding of our nation, “back to the time of George Washington, John Adams and Thomas Jefferson. Really even predates the time when we had broad, popular elections, when it really was the Electoral College. Music was still a part of the discourse, and it was a way to bring passion into politics.”
Talk about passion: The 2024 election has become a Battle of the Bands, starting with Kid Rock at the Republican National Convention in July: